Marketing manager with 9 years of experience building and scaling campaigns across digital, social, and email channels. Skilled at translating data into strategy, leading cross-functional teams, and growing brand reach without inflating budgets.
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Marketing Manager
— Northfield Goods |
2022 – Present
Chicago, IL |
- Led a 6-person team to relaunch the brand's email program, lifting revenue per send by 34% in one year
- Managed a $1.2M annual paid media budget across search, social, and display
- Built a quarterly reporting framework adopted company-wide for campaign performance reviews
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Senior Marketing Specialist
— Harbor & Vine |
2019 – 2022
Chicago, IL |
- Grew organic social following from 8,000 to 65,000 across three platforms in under two years
- Ran A/B tests on landing pages that improved conversion rate by 22%
- Coordinated with product and sales teams to launch 4 major product campaigns
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Marketing Coordinator
— Bright Path Media |
2016 – 2019
Milwaukee, WI |
- Supported campaign execution for 15+ regional clients across print, digital, and event marketing
- Maintained the content calendar and coordinated with freelance designers and copywriters
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B.B.A. — University of Wisconsin–Madison, Marketing |
2012 – 2016
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Campaign Strategy
SEO
Content Marketing
Google Analytics
Email Marketing
Social Media Strategy
Budget Management
A/B Testing
English
— Native
French
— Professional working proficiency
| Google Ads Certification, Google |
2023 |
| Content Marketing Certification, HubSpot Academy |
2021 |
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Global Product Launch — Cross-functional campaign lead |
2023 |
Directed a 12-week go-to-market campaign spanning email, paid social, and influencer partnerships, generating 40,000 qualified leads.
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Holiday Retention Push — Lifecycle marketing initiative |
2022 |
Designed a segmented lifecycle email series that recovered 18% of lapsed customers during the holiday quarter.