![]() | Summary |
Marketing manager with 9 years of experience building and scaling campaigns across digital, social, and email channels. Skilled at translating data into strategy, leading cross-functional teams, and growing brand reach without inflating budgets.
![]() | Experience |
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Marketing Manager
— Northfield Goods |
2022 – Present
Chicago, IL |
- ▪ Led a 6-person team to relaunch the brand's email program, lifting revenue per send by 34% in one year
- ▪ Managed a $1.2M annual paid media budget across search, social, and display
- ▪ Built a quarterly reporting framework adopted company-wide for campaign performance reviews
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Senior Marketing Specialist
— Harbor & Vine |
2019 – 2022
Chicago, IL |
- ▪ Grew organic social following from 8,000 to 65,000 across three platforms in under two years
- ▪ Ran A/B tests on landing pages that improved conversion rate by 22%
- ▪ Coordinated with product and sales teams to launch 4 major product campaigns
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Marketing Coordinator
— Bright Path Media |
2016 – 2019
Milwaukee, WI |
- ▪ Supported campaign execution for 15+ regional clients across print, digital, and event marketing
- ▪ Maintained the content calendar and coordinated with freelance designers and copywriters
![]() | Education |
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B.B.A.
— University of Wisconsin–Madison, Marketing |
2012 – 2016
|
![]() | Skills |
| ▪ Campaign Strategy |
▪ SEO |
| ▪ Content Marketing |
▪ Google Analytics |
| ▪ Email Marketing |
▪ Social Media Strategy |
| ▪ Budget Management |
▪ A/B Testing |
![]() | Languages |
| English — Native |
French — Professional working proficiency |
![]() | Certifications |
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Google Ads Certification
— Google |
2023 |
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Content Marketing Certification
— HubSpot Academy |
2021 |
![]() | Key Campaigns |
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Global Product Launch — Cross-functional campaign lead |
2023 |
Directed a 12-week go-to-market campaign spanning email, paid social, and influencer partnerships, generating 40,000 qualified leads.
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Holiday Retention Push — Lifecycle marketing initiative |
2022 |
Designed a segmented lifecycle email series that recovered 18% of lapsed customers during the holiday quarter.